Relish is a Swiss manufacturer of electric guitars created in 2010. Silvan Küng, CEO and co-founder, has relied on technical innovations to give a new dynamic to these instruments. The result: Relish guitars offer exceptional tonal versatility and playability! And they have gained a lot of enthusiasts, including Philip Campbell, former Motörhead guitarist, and Lionel Loueke, who has encountered a meteoric rise over the last ten years. Building on its success, the Swiss startup is now making a name for itself on the international scene.
Relish guitars are made of aluminum for excellent sustain and weight optimization. CNC machining technology was an obvious choice for Relish to manufacture the unique shape of these instruments. Indeed, this process offers an unequalled freedom of design, much appreciated in the artistic sectors.
“For this project, we were looking for a partner who could produce a series of 300 aluminum parts – the center bar of the Mary guitar frame – in perfect quality,” says Silvan Küng. After an initial prototyping phase to validate the material, color and appearance of the parts, we quickly began mass production.
The challenge of this new collaboration was also of an aesthetic nature because the visible parts of the guitars would find themselves in the spotlight of scenes and cameras around the world. They had to blend perfectly into the world of the Relish brand. Our finishes had to be flawless. We precisely respected the shade and color of aluminum defined in the specifications. In order to avoid any fingerprints from the musicians on their guitar, we carried out a brushed finish in our workshops, followed by an anodizing step. « The customer’s request was very clear: we had to ensure production repeatability and supply a series of strictly identical parts, which is pretty challenging in CNC machining,” explains Pascal, Project Manager.
Regular and constructive technical discussions between Relish and ARRK have contributed to the success of this project. “We worked iteratively, which allowed ARRK team to integrate our issues and review all the key points,” concludes Silvan Küng. It was an efficient collaboration: as soon as the prototypes were validated, the order could be delivered within 20 days.